Things to Do in Jurmala

Things to Do in Jurmala

Jurmala is a seaside city in Latvia known for its sandy beach, pine forests, wooden architecture, spa hotels, restaurants, and relaxed holiday atmosphere. It is a good destination for families, couples, and travellers who want a calm stay near the Baltic Sea.

Walk along Jurmala Beach

The beach is the main reason many visitors come to Jurmala. It is wide, sandy, and suitable for walking, swimming in summer, relaxing, and enjoying fresh sea air.

Travellers can choose central beach areas near Majori and Dzintari or quieter places such as Melluzi, Asari, Vaivari, and Kauguri.

Visit Jomas Street

Jomas Street is one of the most popular walking streets in Jurmala. Visitors can find cafés, restaurants, shops, terraces, and a lively summer atmosphere.

It is a convenient place for an evening walk, lunch, dinner, or a short visit during a day trip.

Explore Dzintari Forest Park

Dzintari Forest Park is a good place for families and travellers who enjoy walking, fresh air, and nature. The park has walking paths, playground areas, and a peaceful pine forest atmosphere.

It is especially convenient for visitors staying near Dzintari or central Jurmala.

Enjoy spa and wellness

Jurmala is known for spa hotels, wellness centres, and relaxing seaside holidays. Many visitors come here for a quiet break, fresh air, massage, sauna, and wellness treatments.

Even if you do not stay in a spa hotel, Jurmala is still a good place for a slow and peaceful holiday.

Cycling and walking routes

Jurmala is suitable for walking and cycling. The city has long streets, quiet neighbourhoods, beach access points, and pine forest areas.

Families and longer-stay visitors often enjoy staying in calmer areas where it is easy to walk to the sea.

Day trip to Riga

Riga is close to Jurmala, so travellers can combine a beach holiday with a visit to Latvia’s capital. Riga offers Old Town streets, restaurants, museums, shopping, and cultural attractions.

This makes Jurmala a practical base for visitors who want both seaside relaxation and city activities.

Local travel tip

If you are visiting Jurmala in summer, book accommodation in advance, especially for weekends. Places close to the sea and family-friendly stays can be reserved quickly during June, July, and August.

For families and small groups, guest houses and private cottages can be a comfortable alternative to a standard hotel room because they offer more space, privacy, parking, and outdoor areas.